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How
Effective Are Taxes
in Reducing Tobacco Consumption?
Presented at the International Conference
on the Social Cost of Smoking
August 21-22, 1998
Lausanne, Switzerland
by
Frank J. Chaloupka
University of Illinois at Chicago
National Bureau of Economic
Research
ABSTRACT
Over the
last three decades, following the publication of the seminal
British and American reports on smoking and health, a
growing economics literature has examined the role of
economic forces in the demand for tobacco products. The most
important example of this phenomenon is the rapidly
expanding and increasingly sophisticated body of research on
the effects of cigarette prices on cigarette smoking.
Because excise and other taxes are an important component of
price, this literature has played a prominent role in
legislative debates about using increased tobacco taxation
as a tool for discouraging tobacco use. This paper reviews
the evidence from the economics and other relevant
literatures on the effects of price on the demand for
tobacco products and the impact of tobacco taxes on prices.
Finally, a short discussion of alternative rationales for
tobacco taxation is provided.
Numerous econometric studies using diverse statistical
methods applied to a wide variety of data from many
countries have examined the impact of prices and taxes on
the demands for tobacco products using conventional models
of demand that do not account for the addictive nature of
cigarette smoking. Many have employed aggregate time-series
data for a single geographical unit, while others have
employed pooled cross-sectional time-series data. Still,
others have used individual level data taken from surveys.
The price elasticity estimates from overall cigarette demand
from recent studies for economically developed countries
fall within the relatively wide range from -0.14 to -1.23,
but most fall in the narrower range from 0.3 to -0.5.
Some of the most recent studies have examined the effects of
price on the demand in the context of an economic model of
addiction that explicitly accounts for the tolerance,
reinforcement, and withdrawal associated with tobacco use
and other addictive behaviors. The key implication of these
studies is that the long-run effects of tax and price
increases will exceed their short-run effects. Estimates
from these recent studies conclude that the long-run effect
of price on cigarette demand is about double its short-run
effect.
In addition, a growing literature examines the differential
responses of various population subgroups to changes in the
prices of cigarettes and other tobacco products. These
studies find strong evidence that subgroups defined by age,
race/ethnicity, income, gender, and other factors respond
differently to price changes. For example, a growing number
of recent studies generally conclude that there is an
inverse relationship between price elasticity and age, with
smoking among teens much more sensitive to price than
smoking among adults. Likewise, a few recent studies
indicate that price elasticity is higher in lower income
populations, a finding supported by the small but growing
research on the demand for tobacco products in developing
countries.
A small but growing literature examines the substitutability
of tobacco products, generally concluding that increases in
the relative prices of one tobacco product, while reducing
the use of that product, will increase the use of others.
Similarly, one recent study finds consistent evidence of
compensating behavior on the part of smokers in response to
price changes. In addition, several recent studies have
examined the relationships between tobacco use and other
substance use, generally concluding that increases in
cigarette prices reduce not only cigarette smoking, but also
lower other substance use.
Because of its oligopolistic nature, the effect of increases
in taxes on tobacco products on the prices of these products
is unclear. There is a growing literature, based on data
from the U.S., that suggests that cigarette tax increases
are at least fully passed on to smokers in the form of
higher prices. Indeed, some have argued that federal tax
increases have provided the industry with an opportunity for
a coordinated price increase that is well above the amount
of the tax increase. Moreover, there is some recent evidence
implying that the tobacco industry price discriminates,
potentially offsetting the impact of tax increases and other
tobacco control measures.
Finally, several alternative rationales for tobacco taxation
have emerged from the economics and other literatures on the
demand for tobacco products. This paper closes with a brief
discussion of these rationales based on comparative
standards, equity, efficiency, and public health
arguments.
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