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Reprinted
from Tobacco Control in Developing Countries, editors
Prabhat Jha and Frank Chaloupka, with permission from
Oxford University Press (copyright owner), 2000
Chapter 14
The Impact of Trade Liberalization on Tobacco
Consumption
Allyn Taylor, Frank J. Chaloupka, Emmanuel
Guindon, and Michaelyn Corbett
Over the past two decades, trade in tobacco and tobacco products has expanded
dramatically as a result of a variety of bilateral, regional, and international
trade agreements that have significantly reduced trade barriers. This
chapter provides a brief discussion of arguments derived from economic
theory suggesting that the reductions in trade barriers will lead to greater
competition, lower prices, and increased advertising and promotion in
tobacco-product markets. This is followed by a review of recent trade
agreements, highlighting features particularly relevant to tobacco. The
limited empirical evidence on the impact of liberalized trade in tobacco
products on their consumption is then discussed, followed by a new empirical
analysis using data on 42 countries over the period from 1970 through
1995. This analysis clearly demonstrates that trade liberalization has
led to increases in cigarette smoking, with the most significant impact
in low-income and middle-income countries. Finally, the globalization
of the tobacco industry and global tobacco-control responses are briefly
described.
Chapter
14 (PDF 129KB)
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