How to Market on the Internet
Nancy John & Ed Valauskas
The Internet Troubleshooters
Why Market on the Internet?
-
Who's Already on the WWW?
- Fortune 500 Companies
- International Business
- Small companies, Family businesses, and Individuals
- Finding Companies
- Latvian Business on the WWW
Why Are These Companies on the WWW?
Why One Latvian Business is on the WWW:
A Case Study of the Hotel Ridzene
Who Should Market on the Internet?
- Industries/Companies with Top Attractions
- By dollar volume 1995
- real estate
- computers and accessories
- software
- travel
- audio/consumer electronics
- financial services
- By unit sales
- software
- audio/consumer electronics
- computers and accessories
- other consumer products
- travel
- financial services
- Net-related Business Opportunities
- 25% of successful Web sites sell nothing
How Can A Business or Individual Use the Internet Market Advantage?
- "Surf the Net" to Study the Competition
- Understand the Market Potential for Your Company
- Define Goals and Decide on Target Customer
six kinds of sites:
- store front
- presence
- content
- mall
- incentive
- searching engine
- Designing the Layout
- Hiring a Webweaver or Creating the Site
- Posting It Internally for Comments
- Revising the Site
- Planning How to Update and Keep Current
- Going Public
- Analyzing the Statistics, Feedback, and Usage
A Brief Look at the Major Commerce Issues
- Internet Culture
- Privacy
- Security
- Intellectual Property
- Interactivity
An Overview of the Steps to Interneting Yourself or Your Organization
- Acquiring a Connection
- Planning on How It Will Be Used:
- Training
- Reaching a Critical Mass
- Empowering the Staff
Using the Internet for Business Research
nrj 6 May 1996